Converse sneakers: brand history and advantages

Converse sneakers: brand history and advantages

History tour

Marcus Mills ConverseThe Converse brand appeared in 1908. It was then that Markus Mills Converse founded his company in Malden (Massachusetts). At first, the production specialized in the production of family shoes. Only in 1915 was taken into the development of sports direction..Who would have thought that it would lead Converse to the top ten world leaders.

This turn of events was due to the growing popularity of tennis and other sports. An unprecedented turn in their development acquired women's sports, allowing girls to materialize. The number of people who preferred to lead an active lifestyle, grew. Having captured the auspicious moment, Converse presented the first model to the world - sneakers for basketball players. Their release came in 1917 and became a real revolution.

Red sneakersBrand promotion contributed basketball player Chuck Taylor. His signature became the logo of the brand. The athlete wore "conversions" on games and training. In them, he sported during a tour organized in the early 20s to popularize basketball.

Epochs changed - Converse assortment changed.In the 40s, the production of boots for pilots was set up - male models of shoes in the spirit of a hectic time. But by the end of the decade, the company returned to the main direction, concentrating all the production forces on it. The result was not long in coming: even then, among the professionals, Converse sneakers received the status of sports shoes No. 1.

Colorful shoesIt remained to enter the mass market. In a short time, "conversions" coped with this task perfectly. The secret of success was to experiment with color. If before the war black color was prevalent, then in the 50-60s white sneakers appeared. Designers went further - decorate shoes in all colors of the rainbow. As a result of such innovations, another wave of fame has swept the company. Converse sneakers came off movie screens, photo magazines and sports fields on ordinary streets. They have become the favorite shoes of young people. Regardless of the range of interests: shoes for hippies and rockers, for punks and dandies - daring insurgents of his era. Female models were elegant, shoes for men - stylish.

Major highs and lows

Black sneakersEvery year, the Converse lineup was replenished with new styles. Low-top sneakers appeared, which turned out to be incredibly comfortable for surfing.In the 1980s, models with double soles entered the stream - male and female versions of all sizes.

A significant event was the performance of the brand as a sponsor of the Olympics-84. "Converse" lit up when taking the US gold basketball team.

Converse clothingThere have also been periods of decline in the history of the brand. In the 90s, Converse sneakers began to give way to competitors' products. In 2001, the world learned of the company's bankruptcy. The owners are changing - the brand continues to live. In 2003, the rights to the brand bought Nike. Fresh ideas, modern technologies, creative advertising gave impetus to the development of the brand. The new Converse has been shown to the public. From now on, under this logo there are not only sneakers, but also men's and women's t-shirts, jackets, bags, the photos of which can be seen below.

Brand characteristics

The main difference of Converse is a combination of unique design and high quality. Footwear brands want to have all the mods of the world.

Among the rest of the brand stand out:

  • all colors of the rainbow;
  • variety of model range;
  • the possibility of ordering an exclusive pair;
  • long service life, ease of use;
  • children's, women's, men's options - no one is forgotten;
  • Converse sneakers for all occasions: for sports and walks, for leisure and fashion parties.

How to choose sneakers and not buy a fake?

Shoe lineupFamous sneakers-conversions - the subject of many dreams. No exception - the ladies who hold more active positions in life. For them, unique female styles are developed, presented in the photo.

Converse belongs to the whole world. Huge demand for products becomes the cause of fakes. Copying is a frequent reality in the history of famous brands. To protect yourself from fraud, Buying Converse sneakers, you should pay attention to the following:

  1. Sneakers with a cuffLines. There should be no carelessness. The color of the thread always matches the color range of the fabric. If the opposite is observed, the sneakers are fake.
  2. Color should be uniform.
  3. Weight. Converse weight, if compared with a fake, more severe.
  4. Traces of glue at the junction of the top and the soles should be alerted.
  5. Socks. Converse sneakers are distinguished by a smooth, pointed and somewhat narrow toe. Other variations indicate a fake. It is reasonable to go before buying on the site Converse and view photos of models.
  6. The inscription. The fact that the original sneakers should confirm the clear inscriptions on the sole and heel: Converse All Star.
  7. Firm emblem insideEmblem. Mandatory patch with the brand logo on the inside of the ankle. Possible options: sticker or applique. No stains and threads sticking out from under the patch. In preparation for the purchase, it is desirable to familiarize yourself with the original Converse emblem on the photo.
  8. Label. Inside the sneakers are equipped with a label with information about the manufacturer. Converse factories are based in Indonesia, China and Vietnam. But not in Thailand, as often appears on the fakes.
  9. Packaging. Converse sneakers are not sold without packaging. The box indicates the brand name. Thin paper wrapped in shoes is also marked with logos.

 

To buy real sneakers, you should look at the official website of the company, where it is possible to place an order. The site catalog contains a variety of models in various price categories. Decide on a suitable option will help the photo.

What can you wear with Converse shoes?

Girl in sneakersFemale and male models are encouraged by versatility. As evidenced by numerous photos on the Internet and fashion magazines, Converse can be worn for almost any outfit: shorts, jeans, skinny pants, long sweater and leggings. Charming feminine legs in sneakers for casual dresses and skirts.

Men prefer to combine Converse sneakers with jeans and sportswear. However, modern fashion calls for combining similar shoes with business suits.

Shoes - a bright attribute of the wardrobe, revealing the owner's lifestyle. Her choice should be approached responsibly, giving preference to quality.

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  • Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages

    Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages Converse sneakers: brand history and advantages